It’s a given: Promotional products are a form of advertisement for a company. Used as creative marketing tools, they get a specific message out to an identified target audience, with the goal being to give that audience a reason to choose your company over another. Well, another way to do that is with wearables. What are wearables? Simply, they are promotional products that are worn.

Own a Champion Sweatshirt? That’s a wearable. Each time it’s worn, Champion gets free advertising. Why not use the same philosophy the big companies do? Wearables are one of the most cost effective promotional products on the market. Any time that polo, t-shirt, sweatshirt, fleece or hat is worn, it is an advertisement. And those advertisements DO make an impression.

A recent survey shows that 94% of people who receive wearables remember the company logo with half of them having a favorable impression of the company. Further, the survey showed that 25% of these people would be more likely to do business with a company advertised on promotional products they receive. Isn’t it time for your company to make a favorable impression?WW