Category: Design — impressadmin @ 10:15 am
Happy Spring! To help usher in a spring-y feeling, here is your Craft-a-Month page for April 2009. Get to crafting, and don’t forget to send us a photo of you and your completed craft!
Email your photo to artwork@impressprinting.net and check back in May to see if your photo was chosen as our “Photo of the Month!”
Category: News — impressadmin @ 11:11 am
We are proud to announce the acquisition of Expressions of Gratitude!
For over 40 years, imPress has strived to satisfy your company with innovative, creative, and effective marketing campaigns. Our always growing portfolio includes: graphic and web design, web development, printing, promotional items, and trade show displays, just to name a few. By obtaining Expressions of Gratitude, we are able to expand the breadth of services we can offer you. Now, not only can we exceed your company’s expectations, we can trump your employees’, customers’, or members’ as well!
Expressions of Gratitude has worked hard to become ranked as a National Top 20 Gift Basket Company! Their services include nationwide delivery of an extensive selection of creative, high quality gifts for every occasion. Whether you want to thank a long-time employee for their loyalty, develop better relationships with your clients, express gratitude to those who refer you business, or wish your co-worker a happy birthday, Expressions of Gratitude has the unique gifts that will set you apart from the rest. We are excited to introduce you to their one-of-a-kind gifts and encourage you to take a look at their website expressionsofgratitude.com to view their wide array of products.
Wondering what you will need a gift basket for? The reasons are endless!
· Employee recognition
· Employee appreciation holidays
· Congratulations
· Happy birthday
· Holidays
· Get well
· And many more!
We look forward to sharing more information about this exciting change. Watch your e-mail to keep up to date on everything new. Please do not hesitate to contact us with any questions, concerns, or comments!
Category: Marketing — impressadmin @ 11:50 am
As a senior marketing major at Siena College in Albany, NY, I thought I learned everything I needed to know about the ins and outs of the trade. There are the basics: marketing research, target markets, marketing plans, marketing mix… but they say there is only so much one can retain from some books and lectures. After working at imPress for a semester, I have realized just that. Marketing is far more than just knowing w
hat the tools are and how they should be used; it’s actually being able to most effectively utilize those tools to benefit yourself and your client. However, as complicated, hectic, and demanding the marketing service industry tends to be, it is vital for every marketing company to remember to return to those basics. Sometimes skipping steps seems to be the best method when dealing with that pushy, fast track client. However, more likely than not, you will find yourself back-tracking anyway, costing you more money. So, remember…
They teach you the basics for a reason…
Don’t take them for granted!
Category: Design — impressadmin @ 8:58 am
You’ve heard it many times: Beauty is in the Eye of the Beholder. In other words, not all tastes are alike. You may find beauty where someone else may not. This is one of the challenges faced by graphic designers, not just here in Albany, but throughout the country. And believe it or not, geography does play a role.
Creatives, as we call them, use their inner eye to develop innovative, eye-catching designs that they hope will appeal to everyone. Graphic designers have to see the beauty through the eyes of the target audience. It is helpful not only for your graphic designer to understand your message but how you plan to use that message. This helps them to create geographically appropriate designs.
For example, the great Northeast is renowned for winter sports. Therefore, many graphic designers throughout the Albany, Schenectady and Troy area use colors that convey a soft, cozy, almost warm feeling. Blues, whites, greens and yellows are common in this area. However, those same colors may not work for a piece that is being distributed in Texas. So, if you want your piece to knock the cowboy hat off of a Texan, be sure you let your graphic designer here in Albany know that that’s where you’re going to use the piece.
Category: Design — impressadmin @ 7:10 am
Top o’ the mornin’ to ya! March is roaring in like a lion and we want to help get you in the St. Patty’s Day spirit! Here is your Craft-a-Month page for March ‘09!
Gather up your coworkers and get to crafting! And when your Lucky Charms Garland is complete, don’t forget to grab your crew and snap a photo of you and your completed craft. Email your photo to artwork@impressprinting.net and check back in April… your crafty pic might be our photo of the month!
