“It kind of goes, ‘CLUNKA CLUNKA CLUNKA,’ but only when I push down the gas pedal,” explains Liz.
“Sounds like the canister purge valve needs to be replaced because it is causing the EGR valve to remain open. I’m going to need to order a part, and including the labor, that will cost you about $1500,” replies Gus the Mechanic.
“Oh, right. The canister purge valve. That’s exactly what I thought, too,” Liz says, flashing a false smile. What the frogger is a canister purge valve? Liz thinks to herself.
Poor Liz. She’s just found herself in one of those life situations where technical jargon has gotten in the way of her ability to understand what’s going on and remain actively involved in the process that is taking place.
You know you’ve been there. Maybe it was during a trip to the vet (“I’m sorry, sir, but it seems your llama will require a vaccine containing Fusobacterium nucleatum to eradicate his halitosis”) or maybe you hired an interior decorator ( “Honey, don’t you think a textured saxony carpet and curtains with a cartridge pleat would look just delicious in this room?”). You smiled and nodded and took your wallet out at the appropriate moment, but you had no idea what exactly you were paying for.
Your printing experience SHOULD NOT be one of these life situations!
Like every other specialty, the printing world has its own language. If you get involved with some printers, all of a sudden you could find yourself lost in a confusion cave where it’s all “die-cuts” this and “CMYK” that. It could be very easy to end up with a product that isn’t what you want because of this language barrier.
Luckily, we speak both Printer-ese and English, so we’re here to help. Once we assess your needs, we can come up with a plan that we both understand, and our printers can bring the appropriate products to life. We have all the knowledge to give you all the information you need so that you can have a handle on exactly what to expect in your finished product.
We don’t, however, know an excessive amount of info about llama breath, EGR valves, or cartridge pleats, so best of luck to you with those little dilemmas.