Every once in a while, it’s time to upgrade.
Eventually, even the most stubborn folks among us relent and get something new. You can only have a rotary phone, a Walkman, and a 1985 Ford LTD for so long. Products like these were just dandy when they first came out, but as time goes by, the time comes to move on.
The same is true for logos. As time passes, the logo that you picked out years ago just starts to look dated. But some business owners are even more hesitant to give their old logos the boot than they would be to get rid of a beloved yet archaic piece of equipment. Why? People are motivated to get rid of obsolete technology and replace it because they know the replacement will show dramatic progress in terms of its functionality. That motivating factor isn’t really there for a logo upgrade, and often business owners are mostly wondering if it’s worth the hassle.
So…is it worth it?
It could be.
It’s possible that the logo you came up with in 1987 doesn’t do you any favors because it has that “80’s look.” Or it’s possible that you’ve recently worked on your branding a bit and have realized that you have something important to communicate in your logo that maybe you didn’t include last time around. If you have one of those scenarios going on, revamping the logo might be a good plan.
After all, even the enormous companies modernize their logos from time to time. Huge corporations like KFC, Toys R Us, Walmart, and Apple have all updated their look in the past few years. Often, the new logo just puts a new spin on the old one – like changing Apple’s amazing technicolor dream apple to a tamer, classier version of the apple. Big companies recognize the importance of branding and know that their logo has a big role to play in that, so they’re careful not to let old logos overstay their welcome.
Of course, making the decision to change your logo is a big step, and we wouldn’t ever want you to have to go it alone. If it’s something that’s been crossing your mind, feel free to talk to the friendly imPress team. We can take a look at your current logo and give you our two cents about what to do. Maybe it is time to trade in that 1985 Ford, or maybe the old bugger does have a few miles left in it. We’ll give it to you straight so you can make the right decision for your business.
