Here’s something we bet you didn’t know about us – in addition to being silly, energetic clouds of creativity, we also dabble in psychology.
Now, chill out, good buddy, we’re not going to ask you to lie on a couch and tell us about your childhood or anything like that. But we do know a bit about how people’s minds work – and we design our printed material accordingly.
See, some people seem to have the idea that design is all about making a pretty product. (And, let’s be honest, our printed materials are often quite stunning.) But what many people don’t realize is that creating a product with aesthetic appeal is only part of our job. The printed pieces we design not only have to look good, but they also have to lure their readers in from a marketing perspective. And that’s where the psychology comes into play.
We’ve actually studied how people interact with printed materials. We know, for instance, where on a page people tend to glance first. And where they tend to look last. And what thoughts and emotions will be evoked when a person sees certain colors on a page. And many more exciting tidbits like that.
Since we’ve been trained to design with this information in mind, our end product is going to be very functional in terms of getting a strong message across to your reader. If you want us to design a postcard to advertise the sale you’re having at your boutique, we know exactly where on the card to place your logo and the important information about the sale so that the card’s recipients will be hooked in.
And since bringing in customers is the whole reason you decided to send out the postcards, our psychology skills tell us that you’ll be happy with the results.