Everybody has a thing.
A butcher’s thing might be preparing a delectable cut of meat. A baker’s thing might be baking the perfect cupcake. A candlestick maker’s thing is, well, fantastic candlestick making. (Quick side note – although we’ve got a handle on the essence of each of their professions, we’ve never been quite sure why these men were caught rub a dub dubbing in a tub together.)
Anyway, what we’re getting at is this – things work out best when the right person does the right job. When the butcher needs a cupcake, he should consult the baker. When the baker needs a candle, he should leave it to the candlestick dude. And when that candlestick maker is hungry for a steak, he should pay the butcher a visit. And if they do, all three will find themselves satisfied and free to devote more time to their own businesses.
Our Thing? Marketing Materials
We love designing marketing materials. From promotional items to brochures to postcards, we’ve got our clients covered when they want to get their messages out there.
One thing we’re particularly fond of is writing copy for direct mail. Writing direct mail is an art that definitely benefits from the skills of a professional. For a direct mail letter to do its job, the tone, format, and content need to be just right – and we know just how to make that happen.
What a Professional Can Do
At imPress, we have a keen awareness of the audience for a direct mail piece and take these readers into consideration as we write. Through years of experience with this medium, we’ve picked up on a lot of tricks of the trade that increase the odds that our clients’ direct mail pieces will make an impact.
For instance, a strongly written “P.S.” can be hugely persuasive. While a reader might skim the body text of a letter, a “P.S” section that is succinct and packs a lot of punch is likely to be read in its entirety. So adding a good one can make your letter much stronger.
There Are More Writing Tricks Where That Came From
From your salutation all the way down to that all-important “P.S.”, we know the powerful, subtle cues to include that will increase the success of your piece. We know what to say and how and when to say it to maximize the effectiveness of your marketing materials.
The butcher certainly could pop some Betty Crocker cake batter into a muffin tin and buy a make-your-own candles kit from Michael’s, but he’s going to end up with stronger results if he leaves the cupcake and candle production to his friends. And when he needs to develop a great direct mail campaign with a high response rate, he’ll get the results he’s looking for if he leaves the writing and designing to us.
