QR codes are small images (similar to barcodes) that are captured by Smartphone cameras and processed through downloadable apps. They then direct people to websites or special landing pages. Think about incorporating QR codes into your printed materials (newsletters, direct mail, even business cards) to lead people to your website and find more information about you.

If you are marketing to people who are social networking savvy, add QR codes that lead to your Twitter, Facebook or blog feeds. Your audience can instantly choose to follow you, creating a larger sphere of influence beyond that one piece of direct mail or other marketing collateral. Conversion rates will increase because the call to action is no longer lost due to time. QR codes make everything instantaneous.

QR codes are a great innovation that should not be overlooked. Instead of simply telling people to “Follow me on Twitter,” you are actively engaging them from the first introduction of your company. Consider QR codes in your next direct mail campaign.