Category: Marketing, Print — cwhite @ 12:48 pm
Best Buy at Crossgates Mall in 2009
More than 150 million Americans are planning to swarm the stores on Friday to get their hands on deals that are out of reach the other 364 days of the year.
And when it comes to holiday deals, the primary source for sales information is still the printed advertising circulars.
More than half of shoppers polled by the National Retail Federation said that’s how they keep up on the latest offers.
Another third said they use retailers’ holiday commercials. Online deal sites and social media were also popular, according to the NRF.
We reached out to several large companies to see exactly how many circulars they print this time of year, but were told that information was either not available or not disclosed.
You can guesstimate the math yourself though. Think one flyer for ever newspaper circulated and you’re easily talking 10s of millions.
Need help getting your store’s deals out there? Talk to the pros at imPress Printing.
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Category: Marketing, Print, Promotional Items — Tags: calendar, promotional calendar, promotional items, promotional products — dave @ 9:52 am
Calendars are a popular promotional item as the year comes to an end.
But saying you want a “calendar” to a printing company is like walking into a car lot and saying you want a new car. The possibilities are endless!
How big do you want it?
Do you want a huge desk calendar, a medium-size wall calendar or a smaller promo calendar or a small magnet?
Calendars are a great way to help your clients keep you at the top of their mind and make your contact information easily found.
Here’s a magnetic calendar that holds your business card at top.
This calendar has a cardboard stand so clients can keep it on their desk.
If you’re looking to get extra creative, you can order a calendar with your own photos and customize what your customers hang on their wall.
If you want a large desk or wall calendar, you can customize a nice header so no matter the month, you’re right there.
Looking for something specific? Our imPress Printing experts have endless options to make an awesome calendar to keep your customers talking.
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Category: Marketing, Print — Tags: advertising, Marketing, Print, QR Codes — dave @ 9:39 am
Source: Russell Herder
Whether you know what they are or not, QR codes are everywhere.
But just because someone sees them doesn’t mean they know what they are, or, more importantly, how to use them.
Not surprising, younger people (especially 18- to 34-year-old men) and those with smart phones are more likely to know what they are, according to a study by Russell Herder.
What was surprising was that only 31 percent of those surveyed said the outcome of their QR code was worth the effort – especially if they had to re-scan.
The study also offers some advice for marketers [read it here].
In general, know who your audience is and who you are targeting. Are they ready for or already using QR codes?
Really think about where your codes are going and put yourself in the mindset of an audience member who might be interested in scanning. Is it possible? Are there time limitations? Will they have their phone with them? What will they get in return for scanning? Is it worthwhile?
Also, how is your QR code standing out? Are people overlooking the codes on your printed material?
If you need some help figuring out how to make QR codes work for you, ask the experts here at imPress Printing.
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Category: Design, Marketing, Print — Tags: graphic design, imagery, marketing materials — dave @ 7:04 am
There’s a great expression news reporters and career advisers love to use: show, don’t tell.
Don’t just tell something to your audience, show them — through text, charts, images, video, etc.
Part of the planning for your mailer, flier or website needs to be focused on what message you want your images to bring.
If you’re targeting eight different audiences, why not vary your imagery according to audience?
For instance, if you’re a theme park going after teens, you’ll want to show teens having a blast at your park. If you’re targeting grandparents in other material, show some seniors holding a young child’s hand. Have you investigated targeted mailing so the proper material gets into the right hands?
A picture is not worth a thousand words
So how many words is a picture worth? About 84, according to one study. So make the best of them.
The size and subject of your images say a lot about you. Are you showing actual customers or employees? Is your image file large enough and of high-enough quality to make larger? Is it large enough on your mailer or website? Are you being clear in illustrating your product or service? Do you need multiple images to show a series of steps?
Make sure to ask about getting the most out of your images – both print and online. The experts here at imPress Printing are here to help.
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Category: Marketing, Print — Tags: direct mail, social media — dave @ 8:18 am
If you aren’t aware of the latest direct mail technology, get ready to be amazed.
Today’s technology can break down your recipients into very specific interest groups (aka potential customers) by location, geographic range, household income, education or retirement status, whether they own a home and much more.
So how does this apply to social media?
Consider this: Direct mailing >> Social media fan >> Customer
Incentivize your potential customers to join your social media networks. Once you have them hooked, you can keep them informed and engaged.
If you’re about to stop reading because your target isn’t what you’d consider a ‘social media user’ – think again!
Statistics year after year have shown a significant up-tick in social media use by all age groups.
That means you can send specific targeted mailers customized with names and even links to personalized website landing pages all leading to your social media.
You’ll wow your customers with how with-the-times you are and likely you’ll also get them to talk about their experience and get even more customers.
Just be very clear in the steps someone must take or your awesome idea could flop.
Need some advice before your next mailing? Let the experts at imPress printing help!
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