Category: Marketing, Print — cwhite @ 12:48 pm
Best Buy at Crossgates Mall in 2009
More than 150 million Americans are planning to swarm the stores on Friday to get their hands on deals that are out of reach the other 364 days of the year.
And when it comes to holiday deals, the primary source for sales information is still the printed advertising circulars.
More than half of shoppers polled by the National Retail Federation said that’s how they keep up on the latest offers.
Another third said they use retailers’ holiday commercials. Online deal sites and social media were also popular, according to the NRF.
We reached out to several large companies to see exactly how many circulars they print this time of year, but were told that information was either not available or not disclosed.
You can guesstimate the math yourself though. Think one flyer for ever newspaper circulated and you’re easily talking 10s of millions.
Need help getting your store’s deals out there? Talk to the pros at imPress Printing.
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Category: Marketing, Print, Promotional Items — Tags: calendar, promotional calendar, promotional items, promotional products — dave @ 9:52 am
Calendars are a popular promotional item as the year comes to an end.
But saying you want a “calendar” to a printing company is like walking into a car lot and saying you want a new car. The possibilities are endless!
How big do you want it?
Do you want a huge desk calendar, a medium-size wall calendar or a smaller promo calendar or a small magnet?
Calendars are a great way to help your clients keep you at the top of their mind and make your contact information easily found.
Here’s a magnetic calendar that holds your business card at top.
This calendar has a cardboard stand so clients can keep it on their desk.
If you’re looking to get extra creative, you can order a calendar with your own photos and customize what your customers hang on their wall.
If you want a large desk or wall calendar, you can customize a nice header so no matter the month, you’re right there.
Looking for something specific? Our imPress Printing experts have endless options to make an awesome calendar to keep your customers talking.
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Category: Print — Tags: online media, Print, print media — dave @ 10:04 am
When it comes to reading traditional print publications online, The New York Times reigns king.
Experian Hitwise data gathered in September showed nearly four percent of traffic to print media websites went to www.nytimes.com.
The Times is followed by USA Today at a distant second and, on the newspaper side at least, The Washington Post as a solid third.
But when it comes to actual circulation, the number of papers distributed each day, the scoreboard is quite different.
The Wall Street Journal, which doesn’t appear on the Hitwise list (likely because of its subscription cost), is above USA Today and more than double The Times’ weekday subscription.
The San Jose Mercury News and Los Angeles Times are also major players in print that don’t make the list.
One other interesting note, is the appearance of the Daily Mail, which is a British tabloid.
Hitwise measures traffic to more than a million websites by about 10 million Internet users in America each day.
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Category: Marketing, Print — Tags: advertising, Marketing, Print, QR Codes — dave @ 9:39 am
Source: Russell Herder
Whether you know what they are or not, QR codes are everywhere.
But just because someone sees them doesn’t mean they know what they are, or, more importantly, how to use them.
Not surprising, younger people (especially 18- to 34-year-old men) and those with smart phones are more likely to know what they are, according to a study by Russell Herder.
What was surprising was that only 31 percent of those surveyed said the outcome of their QR code was worth the effort – especially if they had to re-scan.
The study also offers some advice for marketers [read it here].
In general, know who your audience is and who you are targeting. Are they ready for or already using QR codes?
Really think about where your codes are going and put yourself in the mindset of an audience member who might be interested in scanning. Is it possible? Are there time limitations? Will they have their phone with them? What will they get in return for scanning? Is it worthwhile?
Also, how is your QR code standing out? Are people overlooking the codes on your printed material?
If you need some help figuring out how to make QR codes work for you, ask the experts here at imPress Printing.
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Category: Design, Print — Tags: Print, printed materials, senses, smell — dave @ 7:04 am
Remember those scratch-and-sniff stickers from when you were a kid? That concept can really work for adults too, especially if used properly and combined with the right message.
Today we call that fragrance printing. It’s done by mixing chemicals into inks and/or paper coatings. And it really works. Whether you’re a perfume manufacturer or make cookies, you can give your customers a taste (figuratively) right out of their mailbox.
Have you considered if you’re reaching multiple senses in your printed material?
Visually, the colors you use will have a huge impact on how your message is perceived.
Here’s another chart, which also points out that different countries and cultures have some different meanings, connotations, etc. for colors.
Not all papers are the same
What kind of paper are you using? Nothing says cheap like a thin business card. At the same time, you don’t want paper for some items so thick it requires extra shipping.
Do you want a glossy finish or perhaps you want a more natural look? If you’re a non-profit raising money, you want to look organized but not like you’re spending thousands of dollars on some flashy mailer.
Have questions or need some help reaching your customers’ senses? Let the experts at imPress printing help!
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