Can you find the arrow?

You see them every day — hundreds of logos, each backed by hours (or hundreds of hours) of research and usually multiple versions before a company chooses the best representation.

Logos say a lot about who you are as a company and some businesses go the extra step to give their logo an extra meaning.

Buzz Feed reveals what’s hidden in many of our favorite logos.

[See The Logos Here]

Catalogs vs. E-Commerce

E-commerce websites and catalogs overlap in many ways, but they are different enough that one marketing channel cannot completely replace the other in terms of usefulness:

• Buyers use catalogs featuring product photographs and descriptions when they’re not in front of a computer.
• Buyers use catalogs from multiple distributors in order to compare products side by side, quickly and efficiently.
• Catalogs are physical products that serve as a constant reminder – they sit on desks, on shelves, and in filing cabinets and are seen multiple times so that the supplier’s brand is always on their prospective buyer’s mind.

How Distributors Use Catalogs

The extent that distributors use catalogs depends greatly on the size of the company. Somewhat surprisingly, the research by Real Results Marketing shows that almost 30 percent of distributors are not using their catalog materials to generate new customers.  Those who print catalogs regularly tend to send the print marketing to their existing customer list instead of using them for prospecting.

In terms of distributor size; the smaller distributors are more likely to use catalogs for prospecting than larger distributors and smaller distributors also tend to have fewer products and smaller catalogs which offer better opportunities for prospecting.

Distributor Attitudes Surrounding Print Marketing

Of the distributors surveyed in this research, nearly half feel that print marketing is still a viable advertising method for their business. Of companies who have recently abandoned catalog marketing, they stated two primary reasons for discontinuing:

1) Belief that e-commerce was going to put an end to all print marketing;

2) Imprecise measurement of ROI for catalog marketing; so companies are unable to determine the effectiveness of the marketing channel and discontinue when their budgets are stressed.

Print Marketing Still an Effective Marketing Channel

Research has made it clear print marketing, and catalog marketing in particular, is not a dying channel for many companies.  Based on survey results, it appears many distributors are not using print catalogs to their full potential and could easily gain competitive advantage if they employed the catalogs more thoroughly in their marketing efforts.

[Read more here]

Let the printing experts at imPress Printing help you with your help project.

Best Buy at Crossgates Mall in 2009

More than 150 million Americans are planning to swarm the stores on Friday to get their hands on deals that are out of reach the other 364 days of the year.

And when it comes to holiday deals, the primary source for sales information is still the printed advertising circulars.

More than half of shoppers polled by the National Retail Federation said that’s how they keep up on the latest offers.

Another third said they use retailers’ holiday commercials. Online deal sites and social media were also popular, according to the NRF.

We reached out to several large companies to see exactly how many circulars they print this time of year, but were told that information was either not available or not disclosed.

You can guesstimate the math yourself though. Think one flyer for ever newspaper circulated and you’re easily talking 10s of millions.

Need help getting your store’s deals out there? Talk to the pros at imPress Printing.

But saying you want a “calendar” to a printing company is like walking into a car lot and saying you want a new car. The possibilities are endless!

How big do you want it?

Do you want a huge desk calendar, a medium-size wall calendar or a smaller promo calendar or a small magnet?

Calendars are a great way to help your clients keep you at the top of their mind and make your contact information easily found.

Here’s a magnetic calendar that holds your business card at top.

This calendar has a cardboard stand so clients can keep it on their desk.

If you’re looking to get extra creative, you can order a calendar with your own photos and customize what your customers hang on their wall.

If you want a large desk or wall calendar, you can customize a nice header so no matter the month, you’re right there.

Looking for something specific? Our imPress Printing experts have endless options to make an awesome calendar to keep your customers talking.

When it comes to reading traditional print publications online, The New York Times reigns king.

Experian Hitwise data gathered in September showed nearly four percent of traffic to print media websites went to www.nytimes.com.

The Times is followed by USA Today at a distant second and, on the newspaper side at least, The Washington Post as a solid third.

But when it comes to actual circulation, the number of papers distributed each day, the scoreboard is quite different.

The Wall Street Journal, which doesn’t appear on the Hitwise list (likely because of its subscription cost), is above USA Today and more than double The Times’ weekday subscription.

The San Jose Mercury News and Los Angeles Times are also major players in print that don’t make the list.

One other interesting note, is the appearance of the Daily Mail, which is a British tabloid.

Hitwise measures traffic to more than a million websites by about 10 million Internet users in America each day.

Source: Russell Herder

Whether you know what they are or not, QR codes are everywhere.

But just because someone sees them doesn’t mean they know what they are, or, more importantly, how to use them.

Not surprising, younger people (especially 18- to 34-year-old men) and those with smart phones are more likely to know what they are, according to a study by Russell Herder.

What was surprising was that only 31 percent of those surveyed said the outcome of their QR code was worth the effort – especially if they had to re-scan.

The study also offers some advice for marketers [read it here].

In general, know who your audience is and who you are targeting. Are they ready for or already using QR codes?

Really think about where your codes are going and put yourself in the mindset of an audience member who might be interested in scanning. Is it possible? Are there time limitations? Will they have their phone with them? What will they get in return for scanning? Is it worthwhile?

Also, how is your QR code standing out? Are people overlooking the codes on your printed material?

If you need some help figuring out how to make QR codes work for you, ask the experts here at imPress Printing.

Today we call that fragrance printing. It’s done by mixing chemicals into inks and/or paper coatings. And it really works. Whether you’re a perfume manufacturer or make cookies, you can give your customers a taste (figuratively) right out of their mailbox.

Have you considered if you’re reaching multiple senses in your printed material?

Visually, the colors you use will have a huge impact on how your message is perceived.

Here’s another chart, which also points out that different countries and cultures have some different meanings, connotations, etc. for colors.

Not all papers are the same

What kind of paper are you using? Nothing says cheap like a thin business card. At the same time, you don’t want paper for some items so thick it requires extra shipping.

Do you want a glossy finish or perhaps you want a more natural look? If you’re a non-profit raising money, you want to look organized but not like you’re spending thousands of dollars on some flashy mailer.

Have questions or need some help reaching your customers’ senses? Let the experts at imPress printing help!

Don’t just tell something to your audience, show them — through text, charts, images, video, etc.

Part of the planning for your mailer, flier or website needs to be focused on what message you want your images to bring.

If you’re targeting eight different audiences, why not vary your imagery according to audience?

For instance, if you’re a theme park going after teens, you’ll want to show teens having a blast at your park. If you’re targeting grandparents in other material, show some seniors holding a young child’s hand. Have you investigated targeted mailing so the proper material gets into the right hands?

A picture is not worth a thousand words

So how many words is a picture worth? About 84, according to one study. So make the best of them.

The size and subject of your images say a lot about you. Are you showing actual customers or employees? Is your image file large enough and of high-enough quality to make larger? Is it large enough on your mailer or website? Are you being clear in illustrating your product or service? Do you need multiple images to show a series of steps?

Make sure to ask about getting the most out of your images – both print and online. The experts here at imPress Printing are here to help.

With that said, have you ever thought about sending Thanksgiving holiday cards? If you have sent them, what was the reaction? It’s a growing trend partly fueled by companies wanting to beat the ‘traditional’ holiday craze.

Unlike the mid-December card mailing, Thanksgiving cards are more likely to be read and not lost in the shuffle.

If you’re in the business of standing out, this might be a great way to go.

You can still have the traditional holiday and happy new year wishes, but you frame it in a way that has a different punch.

Ready to try it out? Have imPress Printing help you choose and customize your company’s Thanksgiving cards this year.

Seriously, nothing beats avoiding that last-minute holiday card writing stress.

Today’s technology can break down your recipients into very specific interest groups (aka potential customers) by location, geographic range, household income, education or retirement status, whether they own a home and much more.

So how does this apply to social media?

Consider this: Direct mailing >> Social media fan >> Customer

Incentivize your potential customers to join your social media networks. Once you have them hooked, you can keep them informed and engaged.

If you’re about to stop reading because your target isn’t what you’d consider a ‘social media user’ – think again!

Statistics year after year have shown a significant up-tick in social media use by all age groups.

That means you can send specific targeted mailers customized with names and even links to personalized website landing pages all leading to your social media.

You’ll wow your customers with how with-the-times you are and likely you’ll also get them to talk about their experience and get even more customers.

Just be very clear in the steps someone must take or your awesome idea could flop.

Need some advice before your next mailing? Let the experts at imPress printing help!