http://impressprinting.net/blog This blog is dedicated to the infinite opportunities that effective marketing can reveal for your company. Tue, 17 Apr 2012 18:05:06 +0000 http://backend.userland.com/rss092 en If you're looking for some inspiration, how about taking an in-depth look at works from the greatest artists past and present? We'll save you thousands of dollars in travel and museum admission costs. Google has an amazing collection of art online now and you can see browse by artist, collection, location, genre, ... http://impressprinting.net/blog/2012/04/looking-for-some-inspiration/ [caption id="attachment_1115" align="alignright" width="186" caption="Can you find the arrow?"][/caption] You see them every day -- hundreds of logos, each backed by hours (or hundreds of hours) of research and usually multiple versions before a company chooses the best representation. Logos say a lot about who you are as a company and some ... http://impressprinting.net/blog/2012/04/logos-with-a-hidden-meaning/ With all the talk surrounding social media marketing and Internet marketing, it can sometimes lead to thinking print marketing is no longer effective.  There is no denying that e-commerce is expanding and becoming a popular marketing channel, but research and statistics indicate we shouldn’t rule out print marketing, particularly as ... http://impressprinting.net/blog/2012/03/print-marketing-lives-on/ As we're less than a month away from the beginning of the new year, you're probably starting to think about plans for 2012. How will you ring in the new year? If you're planning to have a New Year's Eve party with employees, clients or both, why not kick things up ... http://impressprinting.net/blog/2011/12/new-years-promotional-product/ It's the promotional gift that keeps on giving. Seed paper. Business cards, menus, invitations -- anything printed on paper -- can be printed on specialty paper that can literally be planted and will grow gorgeous flowers or herbs. The seeds are embedded in a biodegradable paper that composts away in the soil. It's ... http://impressprinting.net/blog/2011/11/seed-paper-promotional-items/ [caption id="attachment_1085" align="alignright" width="411" caption="Best Buy at Crossgates Mall in 2009"][/caption] More than 150 million Americans are planning to swarm the stores on Friday to get their hands on deals that are out of reach the other 364 days of the year. And when it comes to holiday deals, the primary source ... http://impressprinting.net/blog/2011/11/printed-flyers-still-primary-source-for-holiday-shopping-deals/ Calendars are a popular promotional item as the year comes to an end. But saying you want a "calendar" to a printing company is like walking into a car lot and saying you want a new car. The possibilities are endless! How big do you want it? Do you want a huge desk ... http://impressprinting.net/blog/2011/11/promotional-calendars/ So now that Halloween is over, what fun things can you give to your clients? We’ve put together a collection of some inspirational ideas to get your brainstorm going. For Thanksgiving, if you’ve not thought about sending out cards, it’s a wonderful way to stand out in your clients’ mind. If you ... http://impressprinting.net/blog/2011/10/post-halloween-promotions/ When it comes to reading traditional print publications online, The New York Times reigns king. Experian Hitwise data gathered in September showed nearly four percent of traffic to print media websites went to www.nytimes.com. The Times is followed by USA Today at a distant second and, on the newspaper side at least, ... http://impressprinting.net/blog/2011/10/reading-print-online/ [caption id="attachment_1018" align="alignright" width="417" caption="Source: Russell Herder"][/caption] Whether you know what they are or not, QR codes are everywhere. But just because someone sees them doesn’t mean they know what they are, or, more importantly, how to use them. Not surprising, younger people (especially 18- to 34-year-old men) and those with smart phones ... http://impressprinting.net/blog/2011/10/customers-know-qr-code/