http://impressprinting.net/blog This blog is dedicated to the infinite opportunities that effective marketing can reveal for your company. Mon, 05 Dec 2011 13:51:06 +0000 http://backend.userland.com/rss092 en As we're less than a month away from the beginning of the new year, you're probably starting to think about plans for 2012. How will you ring in the new year? If you're planning to have a New Year's Eve party with employees, clients or both, why not kick things up ... http://impressprinting.net/blog/2011/12/new-years-promotional-product/ It's the promotional gift that keeps on giving. Seed paper. Business cards, menus, invitations -- anything printed on paper -- can be printed on specialty paper that can literally be planted and will grow gorgeous flowers or herbs. The seeds are embedded in a biodegradable paper that composts away in the soil. It's ... http://impressprinting.net/blog/2011/11/seed-paper-promotional-items/ [caption id="attachment_1085" align="alignright" width="411" caption="Best Buy at Crossgates Mall in 2009"][/caption] More than 150 million Americans are planning to swarm the stores on Friday to get their hands on deals that are out of reach the other 364 days of the year. And when it comes to holiday deals, the primary source ... http://impressprinting.net/blog/2011/11/printed-flyers-still-primary-source-for-holiday-shopping-deals/ Calendars are a popular promotional item as the year comes to an end. But saying you want a "calendar" to a printing company is like walking into a car lot and saying you want a new car. The possibilities are endless! How big do you want it? Do you want a huge desk ... http://impressprinting.net/blog/2011/11/promotional-calendars/ So now that Halloween is over, what fun things can you give to your clients? We’ve put together a collection of some inspirational ideas to get your brainstorm going. For Thanksgiving, if you’ve not thought about sending out cards, it’s a wonderful way to stand out in your clients’ mind. If you ... http://impressprinting.net/blog/2011/10/post-halloween-promotions/ When it comes to reading traditional print publications online, The New York Times reigns king. Experian Hitwise data gathered in September showed nearly four percent of traffic to print media websites went to www.nytimes.com. The Times is followed by USA Today at a distant second and, on the newspaper side at least, ... http://impressprinting.net/blog/2011/10/reading-print-online/ [caption id="attachment_1018" align="alignright" width="417" caption="Source: Russell Herder"][/caption] Whether you know what they are or not, QR codes are everywhere. But just because someone sees them doesn’t mean they know what they are, or, more importantly, how to use them. Not surprising, younger people (especially 18- to 34-year-old men) and those with smart phones ... http://impressprinting.net/blog/2011/10/customers-know-qr-code/ Remember those scratch-and-sniff stickers from when you were a kid? That concept can really work for adults too, especially if used properly and combined with the right message. Today we call that fragrance printing. It’s done by mixing chemicals into inks and/or paper coatings. And it really works. Whether you’re a ... http://impressprinting.net/blog/2011/10/smell-the-coffee-print/ There’s a great expression news reporters and career advisers love to use: show, don’t tell. Don’t just tell something to your audience, show them -- through text, charts, images, video, etc. Part of the planning for your mailer, flier or website needs to be focused on what message you want your images ... http://impressprinting.net/blog/2011/10/importance-of-being-seen/ Nothing beats planning ahead. You get items done before they even make your to do list reducing stress and saving time. With that said, have you ever thought about sending Thanksgiving holiday cards? If you have sent them, what was the reaction? It’s a growing trend partly fueled by companies wanting ... http://impressprinting.net/blog/2011/09/thanksgiving-cards/