http://impressprinting.net/blog This blog is dedicated to the infinite opportunities that effective marketing can reveal for your company. Tue, 07 Sep 2010 18:42:01 +0000 http://backend.userland.com/rss092 en We are often asked where we get our creative ideas. And it usually looks like the askers are hoping we're going to respond, “Creative ideas? Actually, you can pick up a half gallon of them at Stewart's for $1.39!” But it's not that easy. It's easier. Our ideas come from our ... http://impressprinting.net/blog/2010/09/creativity-comes-from-the-sandbox/ Let's say you're sitting on the subway one day and you get that strange feeling that someone is staring at you. What's your first reaction? Our guess is that approximately 98% of people will naturally look in the direction of the stare-er and, even for just a moment, make eye contact. ... http://impressprinting.net/blog/2010/08/eye-contact-in-graphic-design/ How well do you really know your targets? In truth, probably not all that well. After all, if these people are just potential customers, you may not even have laid eyes on them yet. So you probably know them about as well as you know...say...your coworker's mother-in-law, the lady who rented ... http://impressprinting.net/blog/2010/08/success-with-direct-mail-the-target-list/ Put yourself back in school for a moment. Fourth grade would be super. Let's say your teacher is giving a boring lecture on a warm September afternoon. If you're anything like us, you find yourself in a daze, focusing on everything but the lesson. Then suddenly, out of the blue, the ... http://impressprinting.net/blog/2010/08/purls-what-they-are-and-how-they-deliver/ Getting your target to open a piece of direct mail is half the battle. Every day, poor, innocent pieces of mail make the long journey from mailbox to post office to mail truck to mailbox and then, just as their life goal of delivering a message is about to be ... http://impressprinting.net/blog/2010/08/direct-mail-that-gets-opened/ Everybody has a thing. A butcher's thing might be preparing a delectable cut of meat. A baker's thing might be baking the perfect cupcake. A candlestick maker's thing is, well, fantastic candlestick making. (Quick side note – although we've got a handle on the essence of each of their professions, we've ... http://impressprinting.net/blog/2010/08/were-direct-mail-pros/ Are you bummed out that the World Cup is over?   In addition to sweat, action, a groovy buzzing sound, and an excuse to skip work to go out for drinks, the World Cup also offers something else we love – logos.   Each World Cup tournament boasts its own logo. And each of ... http://impressprinting.net/blog/2010/07/world-cup-logos-of-years-past/ There's a little-known adage that we're sure you've never ever heard before that goes something like this: "A picture is worth a thousand words." Since our blog posts are usually like 400 words tops, we figured we'd give you more bang for your buck today by keeping the text short but including a few pictures. As ... http://impressprinting.net/blog/2010/07/our-award-winning-work/ If it's cool with you, we're going to start off with a little experiment today. If you're ready to play along, we need you to read the following list. Ready...go! Goldfish Tonsils Winter Goldfish Door Thermometer Goldfish Noise Goldfish Golf towel Goldfish Fork Bologna Goldfish Spider Goldfish Stapler Tree Goldfish Goldfish Goldfish Okay, without looking, name the first item from the list that comes to mind. Was it “goldfish”? We thought ... http://impressprinting.net/blog/2010/07/the-wonders-of-repetition/ Here's a creepy but true fact: anyone you've ever come in contact with could be thinking about you right now. Yes, as you sit and read this blog, it's quite possible that the whiny kid who sat behind you in third grade, your sister's roommate's dad, and your eccentric former neighbor ... http://impressprinting.net/blog/2010/07/its-all-about-touchpoints/