Category: Print — Tags: online media, Print, print media — dave @ 10:04 am
When it comes to reading traditional print publications online, The New York Times reigns king.
Experian Hitwise data gathered in September showed nearly four percent of traffic to print media websites went to www.nytimes.com.
The Times is followed by USA Today at a distant second and, on the newspaper side at least, The Washington Post as a solid third.
But when it comes to actual circulation, the number of papers distributed each day, the scoreboard is quite different.
The Wall Street Journal, which doesn’t appear on the Hitwise list (likely because of its subscription cost), is above USA Today and more than double The Times’ weekday subscription.
The San Jose Mercury News and Los Angeles Times are also major players in print that don’t make the list.
One other interesting note, is the appearance of the Daily Mail, which is a British tabloid.
Hitwise measures traffic to more than a million websites by about 10 million Internet users in America each day.
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Category: Marketing, Print — Tags: advertising, Marketing, Print, QR Codes — dave @ 9:39 am
Source: Russell Herder
Whether you know what they are or not, QR codes are everywhere.
But just because someone sees them doesn’t mean they know what they are, or, more importantly, how to use them.
Not surprising, younger people (especially 18- to 34-year-old men) and those with smart phones are more likely to know what they are, according to a study by Russell Herder.
What was surprising was that only 31 percent of those surveyed said the outcome of their QR code was worth the effort – especially if they had to re-scan.
The study also offers some advice for marketers [read it here].
In general, know who your audience is and who you are targeting. Are they ready for or already using QR codes?
Really think about where your codes are going and put yourself in the mindset of an audience member who might be interested in scanning. Is it possible? Are there time limitations? Will they have their phone with them? What will they get in return for scanning? Is it worthwhile?
Also, how is your QR code standing out? Are people overlooking the codes on your printed material?
If you need some help figuring out how to make QR codes work for you, ask the experts here at imPress Printing.
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Category: Design, Print — Tags: Print, printed materials, senses, smell — dave @ 7:04 am
Remember those scratch-and-sniff stickers from when you were a kid? That concept can really work for adults too, especially if used properly and combined with the right message.
Today we call that fragrance printing. It’s done by mixing chemicals into inks and/or paper coatings. And it really works. Whether you’re a perfume manufacturer or make cookies, you can give your customers a taste (figuratively) right out of their mailbox.
Have you considered if you’re reaching multiple senses in your printed material?
Visually, the colors you use will have a huge impact on how your message is perceived.
Here’s another chart, which also points out that different countries and cultures have some different meanings, connotations, etc. for colors.
Not all papers are the same
What kind of paper are you using? Nothing says cheap like a thin business card. At the same time, you don’t want paper for some items so thick it requires extra shipping.
Do you want a glossy finish or perhaps you want a more natural look? If you’re a non-profit raising money, you want to look organized but not like you’re spending thousands of dollars on some flashy mailer.
Have questions or need some help reaching your customers’ senses? Let the experts at imPress printing help!
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Category: Design, Marketing, Print — Tags: graphic design, imagery, marketing materials — dave @ 7:04 am
There’s a great expression news reporters and career advisers love to use: show, don’t tell.
Don’t just tell something to your audience, show them — through text, charts, images, video, etc.
Part of the planning for your mailer, flier or website needs to be focused on what message you want your images to bring.
If you’re targeting eight different audiences, why not vary your imagery according to audience?
For instance, if you’re a theme park going after teens, you’ll want to show teens having a blast at your park. If you’re targeting grandparents in other material, show some seniors holding a young child’s hand. Have you investigated targeted mailing so the proper material gets into the right hands?
A picture is not worth a thousand words
So how many words is a picture worth? About 84, according to one study. So make the best of them.
The size and subject of your images say a lot about you. Are you showing actual customers or employees? Is your image file large enough and of high-enough quality to make larger? Is it large enough on your mailer or website? Are you being clear in illustrating your product or service? Do you need multiple images to show a series of steps?
Make sure to ask about getting the most out of your images – both print and online. The experts here at imPress Printing are here to help.
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Category: Print — Tags: cards, printed materials, thanksgiving — dave @ 6:24 am
Nothing beats planning ahead. You get items done before they even make your to do list reducing stress and saving time.
With that said, have you ever thought about sending Thanksgiving holiday cards? If you have sent them, what was the reaction? It’s a growing trend partly fueled by companies wanting to beat the ‘traditional’ holiday craze.
Unlike the mid-December card mailing, Thanksgiving cards are more likely to be read and not lost in the shuffle.
If you’re in the business of standing out, this might be a great way to go.
You can still have the traditional holiday and happy new year wishes, but you frame it in a way that has a different punch.
Ready to try it out? Have imPress Printing help you choose and customize your company’s Thanksgiving cards this year.
Seriously, nothing beats avoiding that last-minute holiday card writing stress.
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