Category: Marketing, Print — cwhite @ 12:48 pm
Best Buy at Crossgates Mall in 2009
More than 150 million Americans are planning to swarm the stores on Friday to get their hands on deals that are out of reach the other 364 days of the year.
And when it comes to holiday deals, the primary source for sales information is still the printed advertising circulars.
More than half of shoppers polled by the National Retail Federation said that’s how they keep up on the latest offers.
Another third said they use retailers’ holiday commercials. Online deal sites and social media were also popular, according to the NRF.
We reached out to several large companies to see exactly how many circulars they print this time of year, but were told that information was either not available or not disclosed.
You can guesstimate the math yourself though. Think one flyer for ever newspaper circulated and you’re easily talking 10s of millions.
Need help getting your store’s deals out there? Talk to the pros at imPress Printing.
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Category: Marketing, Print, Promotional Items — Tags: calendar, promotional calendar, promotional items, promotional products — dave @ 9:52 am
Calendars are a popular promotional item as the year comes to an end.
But saying you want a “calendar” to a printing company is like walking into a car lot and saying you want a new car. The possibilities are endless!
How big do you want it?
Do you want a huge desk calendar, a medium-size wall calendar or a smaller promo calendar or a small magnet?
Calendars are a great way to help your clients keep you at the top of their mind and make your contact information easily found.
Here’s a magnetic calendar that holds your business card at top.
This calendar has a cardboard stand so clients can keep it on their desk.
If you’re looking to get extra creative, you can order a calendar with your own photos and customize what your customers hang on their wall.
If you want a large desk or wall calendar, you can customize a nice header so no matter the month, you’re right there.
Looking for something specific? Our imPress Printing experts have endless options to make an awesome calendar to keep your customers talking.
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Category: Promotional Items — Tags: holiday promotional items, printed materials, promotional items, promotional products — dave @ 5:55 am
So now that Halloween is over, what fun things can you give to your clients? We’ve put together a collection of some inspirational ideas to get your brainstorm going.
For Thanksgiving, if you’ve not thought about sending out cards, it’s a wonderful way to stand out in your clients’ mind.
If you really want to imPress (pun intended), how about sending your favorite clients a Stainless Steel Carving Set?
Talk about starting a dinner conversation with your name and logo printed right on the knife case for everyone to see.
If you want to be a little more generic, you could also go for some fall-themed hot-beverage mugs.
For Hanukkah, how about a season’s greeting card?
If you want to stay top-of-mind with your clients throughout the year, how about a Jewish Heritage Executive Calendar as your Hanukkah gift to them?
Have your employees show their true company pride by hanging an ornament (featuring your logo) on their tree. Perhaps you have an office Christmas tree you’re looking to decorate, wouldn’t your company ornaments make a nice addition?
Depending on how much you’re looking to spend, you can give your clients some wonderful gift boxes full of yummy holiday treats.
And of course, there’s still plenty of time if you’d like holiday and/or Christmas cards. Many of them are customizable.
Are you looking to stand out? Let the promo product experts at imPress Printing help you make the best of your marketing dollars.
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Category: Print — Tags: online media, Print, print media — dave @ 10:04 am
When it comes to reading traditional print publications online, The New York Times reigns king.
Experian Hitwise data gathered in September showed nearly four percent of traffic to print media websites went to www.nytimes.com.
The Times is followed by USA Today at a distant second and, on the newspaper side at least, The Washington Post as a solid third.
But when it comes to actual circulation, the number of papers distributed each day, the scoreboard is quite different.
The Wall Street Journal, which doesn’t appear on the Hitwise list (likely because of its subscription cost), is above USA Today and more than double The Times’ weekday subscription.
The San Jose Mercury News and Los Angeles Times are also major players in print that don’t make the list.
One other interesting note, is the appearance of the Daily Mail, which is a British tabloid.
Hitwise measures traffic to more than a million websites by about 10 million Internet users in America each day.
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Category: Marketing, Print — Tags: advertising, Marketing, Print, QR Codes — dave @ 9:39 am
Source: Russell Herder
Whether you know what they are or not, QR codes are everywhere.
But just because someone sees them doesn’t mean they know what they are, or, more importantly, how to use them.
Not surprising, younger people (especially 18- to 34-year-old men) and those with smart phones are more likely to know what they are, according to a study by Russell Herder.
What was surprising was that only 31 percent of those surveyed said the outcome of their QR code was worth the effort – especially if they had to re-scan.
The study also offers some advice for marketers [read it here].
In general, know who your audience is and who you are targeting. Are they ready for or already using QR codes?
Really think about where your codes are going and put yourself in the mindset of an audience member who might be interested in scanning. Is it possible? Are there time limitations? Will they have their phone with them? What will they get in return for scanning? Is it worthwhile?
Also, how is your QR code standing out? Are people overlooking the codes on your printed material?
If you need some help figuring out how to make QR codes work for you, ask the experts here at imPress Printing.
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