Category: Design, Print — Tags: Print, printed materials, senses, smell — dave @ 7:04 am
Remember those scratch-and-sniff stickers from when you were a kid? That concept can really work for adults too, especially if used properly and combined with the right message.
Today we call that fragrance printing. It’s done by mixing chemicals into inks and/or paper coatings. And it really works. Whether you’re a perfume manufacturer or make cookies, you can give your customers a taste (figuratively) right out of their mailbox.
Have you considered if you’re reaching multiple senses in your printed material?
Visually, the colors you use will have a huge impact on how your message is perceived.
Here’s another chart, which also points out that different countries and cultures have some different meanings, connotations, etc. for colors.
Not all papers are the same
What kind of paper are you using? Nothing says cheap like a thin business card. At the same time, you don’t want paper for some items so thick it requires extra shipping.
Do you want a glossy finish or perhaps you want a more natural look? If you’re a non-profit raising money, you want to look organized but not like you’re spending thousands of dollars on some flashy mailer.
Have questions or need some help reaching your customers’ senses? Let the experts at imPress printing help!
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Category: Design, Marketing, Print — Tags: graphic design, imagery, marketing materials — dave @ 7:04 am
There’s a great expression news reporters and career advisers love to use: show, don’t tell.
Don’t just tell something to your audience, show them — through text, charts, images, video, etc.
Part of the planning for your mailer, flier or website needs to be focused on what message you want your images to bring.
If you’re targeting eight different audiences, why not vary your imagery according to audience?
For instance, if you’re a theme park going after teens, you’ll want to show teens having a blast at your park. If you’re targeting grandparents in other material, show some seniors holding a young child’s hand. Have you investigated targeted mailing so the proper material gets into the right hands?
A picture is not worth a thousand words
So how many words is a picture worth? About 84, according to one study. So make the best of them.
The size and subject of your images say a lot about you. Are you showing actual customers or employees? Is your image file large enough and of high-enough quality to make larger? Is it large enough on your mailer or website? Are you being clear in illustrating your product or service? Do you need multiple images to show a series of steps?
Make sure to ask about getting the most out of your images – both print and online. The experts here at imPress Printing are here to help.
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Category: Print — Tags: cards, printed materials, thanksgiving — dave @ 6:24 am
Nothing beats planning ahead. You get items done before they even make your to do list reducing stress and saving time.
With that said, have you ever thought about sending Thanksgiving holiday cards? If you have sent them, what was the reaction? It’s a growing trend partly fueled by companies wanting to beat the ‘traditional’ holiday craze.
Unlike the mid-December card mailing, Thanksgiving cards are more likely to be read and not lost in the shuffle.
If you’re in the business of standing out, this might be a great way to go.
You can still have the traditional holiday and happy new year wishes, but you frame it in a way that has a different punch.
Ready to try it out? Have imPress Printing help you choose and customize your company’s Thanksgiving cards this year.
Seriously, nothing beats avoiding that last-minute holiday card writing stress.
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Category: Creativity, Promotional Items — Tags: Halloween, holidays, promotional items, promotional products — dave @ 11:37 am
No, it’s not too late. And no, it’s not too early, either.
One reason retailers love Halloween is because they get two rushes of purchases. The first is from people wanting to stock up ahead of time. The second is from last-minute shoppers, but also from those same first-round customers who ate through their rations weeks back.
But the holiday is not just for grocery stores and costume shops.
Halloween brings with it unlimited opportunities for you to get the word out about your products or services by using promotional treats.
How about advertising on Halloween candy bags and pails?
You could put your logo on flashlights or safety armbands for kids and adults.
Are you a school or dentist’s office? How about putting your logo on a packet of customized safety information for kids?
Not for kids
Even if you’re not interested in the above ideas, how about a classy candy bar? You’ve probably seen them given out as wedding favors.
Why not put your logo on a Halloween candy bar for your clients?
Need help getting ready for Halloween? Let the experts at imPress Printing lend a hand.
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Category: Marketing, Print — Tags: direct mail, social media — dave @ 8:18 am
If you aren’t aware of the latest direct mail technology, get ready to be amazed.
Today’s technology can break down your recipients into very specific interest groups (aka potential customers) by location, geographic range, household income, education or retirement status, whether they own a home and much more.
So how does this apply to social media?
Consider this: Direct mailing >> Social media fan >> Customer
Incentivize your potential customers to join your social media networks. Once you have them hooked, you can keep them informed and engaged.
If you’re about to stop reading because your target isn’t what you’d consider a ‘social media user’ – think again!
Statistics year after year have shown a significant up-tick in social media use by all age groups.
That means you can send specific targeted mailers customized with names and even links to personalized website landing pages all leading to your social media.
You’ll wow your customers with how with-the-times you are and likely you’ll also get them to talk about their experience and get even more customers.
Just be very clear in the steps someone must take or your awesome idea could flop.
Need some advice before your next mailing? Let the experts at imPress printing help!
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