We wish we could say that we’ve been the recipients of some totally off-the-wall awesome promotional items during our lives as consumers. It would be really, really cool to tell you the story of that time we were given a box of fireworks that exploded in the shape of a company’s logo. Or the time we received a Chrysler Sebring convertible with a company’s name painted on the door and pictures of Steve Carell embroidered into the upholstery.
But, alas, the businesses that are courting us haven’t pulled out all the stops just yet. So while we wait patiently for the first company to give us something truly amazing, let us tell you the story of a conventional promotional item that we have received and appreciated greatly.
It’s…a beach bag!
We know, we know, that’s kind of a letdown compared to, say, explosives. But let’s be honest. Bags do have a few things going for them that fireworks just…don’t.
- It’s practical. Okay, so not everyone goes to the beach everyday. But pretty much everyone goes somewhere everyday, and beach bags can double as lunch bags, diaper bags, grocery bags, gym bags…you name it. Humans seem to compulsively carry around so much junk with us wherever we go, and a nice, spacious beach bag can help us lug it.
- It gets around town. Since we’re going to be using the bag to haul our stuff when we’re out and about, the company name on the bag is going to be seen wherever we go. Now it’s not only a fun freebie for the recipient, but it’s providing free advertising for your company.
- It’s green. Reusable bags are particularly important these days now that everyone’s making a conscious effort to cut down on using those crinkly plastic ones. So you are helping someone to help the environment, which is, straight up, a good thing to do; not to mention that image-wise, it’s never a bad thing for your company to seem like its looking out for the earth.
So, the bag idea can be pretty golden. Especially if it’s a nice, sturdy, roomy, high-quality one. We actually might like it more than a box of fireworks!
Truth be told, we’d still prefer the Sebring, but we’ll forgive you for not getting us that one.
