Everyone loves free stuff.  Whether it’s a free sample of quiche you get walking through your local wholesale club or that miniature bottle of bodywash stuck with a glue blob to the regular-sized bottle, it’s fun to get something for free.  Businesses worldwide have picked up on this and tried to win or keep customers with freebies.

Admit it: you’re probably not going to turn down a free sticky note pad or pen.  But is a company-branded pen going to translate into future business with the company?

Not necessarily.  After all, if you look in your junk drawer, you probably have a minimum of nine pens from companies that you have never done business with and do not intend to patronize in the near future.  But what if they had given you something original?  Something that made them stand out from the rest?

At minimum, it would have brought about a little convo between you and a coworker:

Armando: “Hey, Jack, how’d your business meeting go?”

Jack: “Holy dooley!  It was excellent, mate!  The bloke at the meeting gave us great prices on everything we needed, and he gave me a boomerang with the company’s logo on it!  He must have remembered that I keep a collection of boomerangs in my office!  Brilliant!”

Okay, so the conversation probably wouldn’t go exactly like that.  But you do want people to be talking about your company, and if you give clients something fun and original, you’ll spark some discussion.

And going back to Jack’s affinity for boomerangs.  If, in fact, you know what your client likes, a specialized gift for a special client can go a long way.  You can also tie your promotional items into your particular product line or use them to communicate something about your company’s unique services.  (Are you a fruit vendor who specializes in exotic bananas?  You could give out stuffed monkeys!)

The truth is, there are a ton of promotional products out there, and we would love to help you pick out the right ones for your business.  It’s possible that pens and sticky pads would actually be the best choice for you.  Or maybe you should go with a well-chosen kaleidoscope, a wicked cool rhinestone tiara, or a sweet bottle of hair and body glitter.  We’re here to help when you’re trying to find the best freebie to market your business.