Category: Print — Tags: cards, printed materials, thanksgiving — dave @ 6:24 am
Nothing beats planning ahead. You get items done before they even make your to do list reducing stress and saving time.
With that said, have you ever thought about sending Thanksgiving holiday cards? If you have sent them, what was the reaction? It’s a growing trend partly fueled by companies wanting to beat the ‘traditional’ holiday craze.
Unlike the mid-December card mailing, Thanksgiving cards are more likely to be read and not lost in the shuffle.
If you’re in the business of standing out, this might be a great way to go.
You can still have the traditional holiday and happy new year wishes, but you frame it in a way that has a different punch.
Ready to try it out? Have imPress Printing help you choose and customize your company’s Thanksgiving cards this year.
Seriously, nothing beats avoiding that last-minute holiday card writing stress.
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Category: Creativity — Tags: cards, envelopes, problem solving — Sarah @ 11:16 am
We like problems.
Or, to be more accurate, we like finding solutions to problems. There’s something about watching a client go from aggravated to amused that gets us fired up. You know the feeling – it’s the same one you used to get when you would smack Super Mario’s head on a mushroom, enabling him to mature from a petite plumber to a burly powerhouse. We love to empower our clients so that they can get their stuff done more effectively.
Story time!
One particular client came to us with a dilemma that had been grinding her gears for years. Her company made gift baskets, and, as is customary, the gift baskets would arrive to their recipient with a little card attached that identified the sender and provided a place for a message.
Unfortunately, these little cards turned into a big pain in the rear for our client. Her method for putting these together involved printing the message on a teeny card and inserting this card into a slightly larger envelope. Our client ended up wasting a lot of time and spiraling into frustration as she transferred the messages onto those little insert cards. The cards were too small for the printer she was trying to use, and then once she’d finally get those going, she still had to deal with addressing the envelope and putting the two together. Overall, there was just too much time being wasted on that aspect of her product, and it was getting in the way of the point of her business, the basket itself.
That’s where we came in. Printing being our specialty, we were able to come up with a system that conveyed the same information in a much less aggravating way. We developed a different type of card that was bigger and therefore fit nicely into all standard printers. Because the card was larger, both the address and the message could fit on one card, so there was no need for an envelope. We even showed her how to fold it in a nifty little way so that the address and message could be viewed separately. Bonus: No envelopes = No envelopes to pay for. Our method was even more cost effective.
Our client’s problem wasn’t a matter of life or death, but it was something that had been getting under her skin for a long time, and she’s much happier now that the issue has been resolved.
We actually have a lot of sweet little tricks up our sleeves. If there’s a Little Goomba that has been after you for awhile, send him our way, and maybe we can stomp on him for you. Or at least show you how.
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