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August 1, 2011

Encourage Your Team To…

Category: Creativity — Tags: , , — dave @ 9:09 am

Get Creative!

Here at imPress I developed a concept I like to call “Food For Thought Lunches.”

Every so often, I round up any staff members interested in participating and bring in a creative, fun, or thought-provoking exercise to share with the group over our lunch break.

Some days it’s a crafty project, other days it’s coloring pages, short writing projects or list making. Regardless of the task, the lunches are a fun mid-day stress reliever, a great teambuilder, and an awesome creativity boost

So how can you implement something similar for your staff? I suggest grabbing a creative exercise book and using that as a starting point. I love “Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain.” by Stefan Mumaw and Wendy Oldfield.

Here is one sample exercise from the book, “Does This Dress Make My Brain Look Fat?”

And here is what some of our staff came up with…

Creative exercise doodles


More creative exercise doodles

So grab your crew, grab some crayons and markers, (and your lunch, of course!) and GET CREATIVE!

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July 18, 2011

Expressing the Real You

Category: Creativity, Design — Tags: , , , — dave @ 7:35 am

Red apple with green applesSince we’re artsy design geeks, freedom of expression is a big deal to us. The fact that we can help businesses show their true colors is what gets us going in the morning. We live for the opportunity to design printed materials and select promotional products that help businesses communicate their personalities to their clients.

Although it’s super fun to help businesses express themselves, we can’t help but wish that once in awhile we could do the same for some individuals. How cool would it be to help some dude bring out his crazy side by styling his hair into a green mohawk, or help another guy display his inner child by tattooing Elmo on his arm?

The Next Best Thing

Realistically, we don’t see ourselves moonlighting as hairstylists or body artists any time soon. So we thought we’d use today’s post to direct you to a couple of websites that feature products that can help you express yourself. (We figured if we can’t ink anybody up, at least we can show you guys some less painful ways to show the world what you’re all about.)

One such website we’re into is imakemycase.com, a site that lets you create a personalized smartphone case. Whether you want to start from scratch and upload your own original design, or put your own spin on designs already out there, you’ll end up with a durable and unique case for your phone. Show off your individuality every time you talk, text, play with apps, or surf the web with that smartphone.

Or every time you wear your kicks. You can be sure never to have the same shoes as the guy next to you if you buy your next pair at NikeID.com. Here you can count on Nike quality shoes designed completely by you. You pick the style and the colors of each element of the sneaker, and you can even add a word to the back of each shoe. Your sneaks can tell the world whatever you want them to if you buy them from this site.

And that’s just the beginning. There are a number of sweet sites out there that can help you express yourself through personalized stuff. If you’re ready to let the real you be known, there are a bunch of great companies out there waiting to help you.

Of course, if you feel that your personality is sufficiently expressed but your business is ready to make itself known, then go no further – imPress Printing is all you need to make that happen.

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May 2, 2011

Can Creativity Be Taught?

Category: Creativity — Tags: , , , — Sarah @ 11:48 am

Every day, pretty much everyone everywhere is creative. As they plan their days, craft their Facebook status updates, combine ingredients in the kitchen, and chat with their buddies, people are using creativity to come up with ideas and move forward with the best ones.

Still, there are some people who seem especially creative, aren’t there? Like that Martha Stewart-esque aunt of yours or that artsy girl at work. How do they come up with so many darn good ideas? And could they teach other people to be creative?

Toning and Honing

We came across a neat-o discussion on quora.com the other day about whether creativity can be taught. Our take on it? Creativity is one of the elements that makes humans what they are, and since everyone already uses some creativity, anybody can learn to improve their creative thinking skills and maximize their creative potentials.

Besides creativity, there are lots of skills out there that most humans develop naturally, but that education can improve. Take speech, for instance. Most people develop a functional use of speech pretty early on without any particular instruction. And the average Joe can get by in life with not much more than those basic language skills he picked up early in the game. But if Joe feels like taking some lessons and practicing, he can improve upon those basic language skills and become an especially articulate person. And with a lot of lessons and practicing, he could acquire even more complicated language skills – like, say, becoming trilingual.

Just like the average Joe can learn to build on his speaking skills, he can also learn to build on his creativity. Since Joe’s days in the sandbox, he’s been using creativity to play and invent and navigate through life, so his creativity muscles are there. If he wants to get them toned, there’s plenty he can do. He can open his mind to new ways of thinking by networking with particularly creative people who may have different backgrounds and experiences. He’ll learn a lot by finding out about the creative processes and inspirations of these creative minds.

While learning directly from people with strong creativity skills will help, Joe’s own creativity workout plan will help more. He can practice coming up with solutions to different problems and different solutions to the same problem. The more he flexes his creativity muscles, the easier it will be for him to come up with interesting ideas and solutions in the future.

Learning by Doing

So yeah. Creativity can be taught. But since creativity is all about coming up with unique ideas, what people are taught won’t go too far without plenty of practice.

After all, the most creative people you know aren’t spending their lives learning about creativity – they’re out there creating things.

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September 7, 2010

Creativity Comes from the Sandbox

Category: Creativity — Tags: , , , — Sarah @ 11:42 am

We are often asked where we get our creative ideas. And it usually looks like the askers are hoping we’re going to respond, “Creative ideas? Actually, you can pick up a half gallon of them at Stewart’s for $1.39!”

But it’s not that easy. It’s easier. Our ideas come from our imaginations, which are open 24:7, and everything in our imaginations is available at the bargain price of…free.

Of course, keeping our imaginations well stocked with unique thought bubbles does require a little work. We have to read a lot, view art a lot, play a lot, dream a lot, sing a lot, and occasionally do our best to remember what life was like when we were three years old.

Three Years Old?

Of course.

Next time you’re in a creative rut of any sort, watch toddlers. Toddlers’ imaginations are bursting at the seams with ideas. Give a toddler a spoon, and he’s got a microphone, a missile, a catapult, a drumstick, a toothbrush, a phone, a key, a chew toy, and a doll. Then, he’ll lick it, throw it, bite it, balance it on his thumb, and look at it from every possible angle to come up with more fun games. Why? He’s not limited by what’s been done before with that spoon – he just looks at the possibilities. What could I do with this? What could this be used for? And he’s not afraid to try out his ideas and see if they work.

Unfortunately, somewhere along the way, each of us gets scolded for using a spoon the “wrong” way, and little by little we lose the capacity to turn any object into a brainstorm of fun, new ideas.

But since we were all toddlers once, we’ve all got the potential to see all those possibilities again. So at imPress, to keep ideas plentiful in our imaginations, we try to look at things from the perspective of little guys and girls sometimes. When it’s time to put together a project, we try not to think about what everyone else does or what we’ve done before. We think, What could be done? What would this look like from a different angle? What does this brochure taste like?

And before we know it, creative ideas are abundant in our imaginations, and all because our inner toddlers reminded us about the world of possibilities.

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April 5, 2010

Taking the Time to Be Creative

Category: Creativity — Tags: , , , — Sarah @ 5:51 am

If you were a parent or a child in the last thirty years, chances are you’ve experienced the amusing insanity of Sideways Stories from Wayside School by Louis Sachar.  For those of you who haven’t had the pleasure, the book is a collection of anecdotes about a school full of zany kids and teachers.  Basically, Wayside School is to education what imPress is to the world of printing – the fun, unconventional alternative.

We’re here today to talk about creativity, and one of the Wayside School stories actually does a pretty darn good job of illustrating our point.  Bebe, a student in Mrs. Jewls’ class, is known for being able to draw things reeeeeeally fast.  By the end of a typical art class, Bebe has drawn hundreds of pictures.  After one particular art class, Mrs. Jewls has a heart to heart with young Bebe and tells her that art is not about quantity.  Mrs. Jewls insightfully explains that someone who has drawn one really amazing picture has actually created more art than Bebe can produce with her super fast drawing skills.

Mrs. Jewls Knows Her Stuff

At imPress, we’re in the art world, and we think Mrs. Jewls was dead on.  Art really isn’t something you can mindlessly mass produce like Bebe was trying to do.  And the creativity required for art, or in our case, print and graphic design, isn’t something that you can summon on cue.  If, like Bebe, we sat down and cranked out brochure after brochure without stopping for a creativity break, we wouldn’t be producing many brochures worth looking at.

So, in order to design printed materials our clients will love, we like to take our time.  Sometimes, when we’re looking for inspiration, we take a walk.  Or take a shower.  Or have a pillow fight.  Or read a few chapters of a children’s book.  The truth is, we never know what’s going to kick our creativity into high gear.  But we have to get sufficiently creative before we can produce anything that’s awesome enough for our standards.

Give Your Art Time to Grow

So here’s the deal.  Whether we’re working on a project for you or you’re working on a project for yourself, allowing ample time for creativity is essential if you want great results.  So don’t stress yourself out if a project you’re doing for work takes a little time getting off the ground.  And we’ll stay relaxed as we unhurriedly but spectacularly put together printed materials for you.

And because we all took the time to think and be inspired, the creative ideas that develop will be unique and diverse and wonderful — just like the loopy cast of characters from Wayside School.

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