The answer is you don’t appeal to every demographic collectively, you appeal to each individually.

Today’s targeted mailing lists and amazing printing technology, combined with decades of experience here at imPress, can ensure a high return on investment.

First off, what are the goals of your piece? If you’re looking to raise money, for example, you don’t want to look like you spent a ton of money on your printing design with flashy colors on fancy paper.

You really have to know your audience. If you are an environmental group, you should use real recycled paper, soy-based ink and possibly have the piece produced with wind technology.

Perhaps you’re doing printed pieces that need to go to consumers that speak several languages? Why not do the same piece in multiple languages?

Targeting your audience

Technology has dramatically changed the level of accuracy you can employ to target your audience. imPress can help you increase your ROI by hyper-targeting your audience, tailoring the message and making sure your product is appealing to each potential customer on their own terms.

Say you’re selling pools. Our mailing lists can target the proper income level and age and even put your materials in the mailboxes of families with a certain number of children.

If you’re a real estate company, why blanket the entire region when you can send materials to targets that are broken down by how many years someone has spent in their house? Maybe you want to target retirees looking to downsize. We can do that, too!

Talk to imPress and we’ll help you spend those coveted marketing dollars wisely.

And that includes promotional products.

Give Your Business – And the Environment – A Boost

When it’s time to advertise your business, you can easily get your name out there without getting on Mother Earth’s list. Here’s a tiny sampling of the eco-friendly promotional products imPress can get for you.

• A Groovy Grocery Bag to help your clients cut down on plastic bag waste, carry their goodies in style, and occasionally save a little money on their purchases when they hit up stores like Target. Oh, and they get to do all this while viewing your company name themselves and showing it off to everyone else in the supermarket.

• A Cool Cup that will provide your clients with a mess-free way to transport their favorite drinks when they’re on the go. And as they savor those beverages sip by sip, your logo will be keeping them company.

• An Exciting Ecobutton that will help your clients’ computers save energy. Great gifts for people who have everything, these devices plug into a computer’s USB port and help it to use even less energy when it’s in sleep mode than it normally would. And oh yeah, since these babies are designed to be attached to a computer, they’re very likely to sit on your targets’ desks and within their fields of vision pretty much all the time.

• A Peachy Paper Pad made from 100% recycled paper and Mother Earth-approved soy based inks. Your client can jot down everything from phone messages at work to shopping lists at home knowing that no trees were harmed in the making of his post-it pad.

And that’s nothing. We offer hundreds of promotional items that show the earth the love that it deserves.

Yes, Kermit. Welcome to 2011, where being green is just as easy as shopping for promotional products with your chums at imPress.

And we can help you do even more.

At imPress, we’re totally into finding earth-friendly printing solutions.  And you won’t believe some of the awesome ways we can help you take your printing to the green side.

Print It Up Recycled Style

It’s no secret that the easiest way to make your printing more eco-friendly is to print on recycled paper.  But recycled paper has really come a long way since it was first introduced.  Nowadays, even if your project requires fancy schmancy glossy paper, we can hook you up with paper that’s 50% recycled.  And for your everyday print jobs that don’t require paper with a coating?  You can actually use paper that is 100% recycled.  That’s 0% non-recycled.  And that’s wicked green.

Paper You Can Plant in Your Garden – For Real!

We really dig our seeded paper.  This product is completely biodegradable paper with real seeds embedded in it.  We’re not kidding.  If you plant this stuff and water it, flowers will grow.  We’re talking about forget-me-nots and other lovely blossoms.  We’ve used this paper for everything from bookmarks to invitations.  And as a result, there is less trash cluttering the landfill and there are more pretty flowers in the world.

And Don’t Forget the Promo Items

We’ve been talking about some pretty cool eco-friendly paper innovations, but we can also help you out if you’re in the market for promotional items that make the earth happy.  One super little product we can get for you is a promotional pen made from recycled cardboard.  Order some of those babies, and you can sleep better at night knowing that your promo pen isn’t going to be taking up space in a landfill for the next millennium.

And that’s just the beginning.  If green printing solutions and promotional items are a priority for you, give us a holla.  We’ll schedule a little conference call between you, us, and good Mama Earth, and together we’ll make some decisions that work for all of us.