So many of our clients are living proof that direct mail totally works as a marketing strategy.  We’re honest kids, so we’re not afraid to admit that brochures and pamphlets aren’t going to hook all of their recipients, but they certainly will entice plenty of folks to get out there and spend some money.

Still, sometimes instead of suggesting that our clients send out typical mailers, we recommend that they bring out the big guns.

Who You Gonna Call?

Clutter Busters!

“Clutter Buster” is a printing geek term for direct mail that is so unique that its chances of winding up in a junk mail clutter pile are super slim. We’re talking about mailing out something so random or interesting that people feel like they have to open it before curiosity consumes them. Most of the time, clutter busters are 3-D because larger objects are much less likely to be ignored than, say, a postcard.

A Recent Clutter Buster Masterpiece, Courtesy of Us

We recently provided graphics, printing, and imPress flair to a clutter buster piece that our Burst Marketing associates developed for a client. It definitely fell under the category of unique 3-D mail.

It was a lunchbox. A real, functioning, metal lunchbox. Filled with goodies and information, the lunchbox stands a very good chance of being opened and explored by its curious recipients just because most people don’t receive lunchboxes in the mail every day.

A Sweet Clutter Buster

Don’t believe us? Next time you receive a surprise lunchbox in the mail, see how long it takes before you decide to open it.

Effective Marketing, Even for Non-Bajillionaires

Of course, if you decide to send out lunchboxes or other creative 3-D containers of fun, you have to realize that each mailer is going to be a lot more expensive than the aforementioned postcard. So sending them out to everyone in your zip code is probably not a viable option for most businesses. And that’s okay.

Clutter busters like this work best if they are sent only to a small number of strategically chosen targets. You should send them out when you really want to get certain potential clients’ attention. And if you pick the right recipients and the right objects to send, our experience tells us that clutter busters get results.