Category: Design, Marketing, Print — Tags: graphic design, imagery, marketing materials — dave @ 7:04 am
There’s a great expression news reporters and career advisers love to use: show, don’t tell.
Don’t just tell something to your audience, show them — through text, charts, images, video, etc.
Part of the planning for your mailer, flier or website needs to be focused on what message you want your images to bring.
If you’re targeting eight different audiences, why not vary your imagery according to audience?
For instance, if you’re a theme park going after teens, you’ll want to show teens having a blast at your park. If you’re targeting grandparents in other material, show some seniors holding a young child’s hand. Have you investigated targeted mailing so the proper material gets into the right hands?
A picture is not worth a thousand words
So how many words is a picture worth? About 84, according to one study. So make the best of them.
The size and subject of your images say a lot about you. Are you showing actual customers or employees? Is your image file large enough and of high-enough quality to make larger? Is it large enough on your mailer or website? Are you being clear in illustrating your product or service? Do you need multiple images to show a series of steps?
Make sure to ask about getting the most out of your images – both print and online. The experts here at imPress Printing are here to help.
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Category: Design, Marketing — Tags: brochures, direct mail, eco-friendly, Marketing, marketing materials — dave @ 9:06 am
Your printed materials are often the first impression someone has of your business or organization. So how do you make sure you’re starting off on the right foot and appeal to a wide-range of demographics?
The answer is you don’t appeal to every demographic collectively, you appeal to each individually.
Today’s targeted mailing lists and amazing printing technology, combined with decades of experience here at imPress, can ensure a high return on investment.
First off, what are the goals of your piece? If you’re looking to raise money, for example, you don’t want to look like you spent a ton of money on your printing design with flashy colors on fancy paper.
You really have to know your audience. If you are an environmental group, you should use real recycled paper, soy-based ink and possibly have the piece produced with wind technology.
Perhaps you’re doing printed pieces that need to go to consumers that speak several languages? Why not do the same piece in multiple languages?
Targeting your audience
Technology has dramatically changed the level of accuracy you can employ to target your audience. imPress can help you increase your ROI by hyper-targeting your audience, tailoring the message and making sure your product is appealing to each potential customer on their own terms.
Say you’re selling pools. Our mailing lists can target the proper income level and age and even put your materials in the mailboxes of families with a certain number of children.
If you’re a real estate company, why blanket the entire region when you can send materials to targets that are broken down by how many years someone has spent in their house? Maybe you want to target retirees looking to downsize. We can do that, too!
Talk to imPress and we’ll help you spend those coveted marketing dollars wisely.
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Category: Marketing, Print, Uncategorized — Tags: marketing materials, printed materials, QR Codes — dave @ 8:48 am
You’ve probably seen them on billboards, in magazines or on your mail — those little black-and-white bar-code-like squares.
QR, or quick response, codes are a perfect example of how traditional print is marrying with web development to keep businesses progressing (or at least make them seem like they’re part of this century).
For some of you, QR codes may be old news, but don’t worry if you’ve never heard of them before. That’s why we’re here! The principle is similar to the bar codes you find on your supermarket items (remember how much fun the self-scan can be?). This time, though, the scanner is your smartphone.
Here are some ideas (remember imPress can help you set your own QR code (they’re free) and add them to all your printed materials):
A sign can only say so much. Perhaps you’re selling a home. How much can you write on a flyer or brochure without making someone’s eyes cross? Use a QR code and those who want to know more will scan the code and learn everything they ever wanted from a related website.
Trade show with a punch. Add some pizzazz to your trade show table or booth. Instead of overwhelming potential clients, show them how savvy you are with a QR code. They see your awesome printed material and when they want to know more, they are sent directly to your awesome site! (You do have an awesome site, right? If not, check out IntelliSites Web Design.)
Promo items that jump off the table. If you want to be noticed, add a QR code to your promo item. Entice clients to see more or link them to a web page with a contest. The possibilities are endless. It’s a great conversation starter, too.
Grow your Facebook fan base. Looking to add more friends to your Facebook page? Instead of just saying you have a Facebook page, link your potential clients directly to your page. They’ve already taken the first step so they’re that much more likely to become a fan since they’re already on the page!
Want to try something but need some advice? Let imPress help!
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Category: Marketing — Tags: branding, celebrity, Marketing, marketing materials, matching, promotional products, stylist — Sarah @ 8:00 am
You know how celebrities hire people to help them establish their “look”?
Well, it’s not because these crazy kids are incapable of putting together an outfit. We’re pretty sure that when their stylists are out sick, celebs do manage to get dressed. The rich and famous hire wardrobe consultants because figuring out which shoes go with which pants isn’t a high priority for them. They’re too busy doing more important things like practicing whatever they’re famous for or buying mansions. They know that their image is important, but they recognize that somebody else might already have the expertise to make them look great and that relying on that knowledge can save them time and aggravation.
Give Your Business the Celebrity Treatment
If everyone in Hollywood deserves help in the image department, then so does your business. Stylists help celebrities put together a consistent, fashionable look, and imPress helps small businesses do the same thing. It’s just that instead of working with clothing and jewelry, we deck businesses out with marketing collateral and promotional products. And like a celebrity stylist, we have an eye for what’s in, what’s happening, and what’s going to make your business stand out.
While we tailor our recommendations to each unique business, one thing we always stress to our clients as we “dress” their businesses is the importance of consistency. You get one logo and one color scheme that is used throughout your marketing materials. Just like celebrity stylists are careful to choose wardrobe elements that work well together, we’re careful to make sure every piece of your marketing puzzle fits.
And what do you get when consistency is accessorized with our funky creativity? Small businesses that look fantastic.
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