Put yourself back in school for a moment. Fourth grade would be super.

Let’s say your teacher is giving a boring lecture on a warm September afternoon. If you’re anything like us, you find yourself in a daze, focusing on everything but the lesson. Then suddenly, out of the blue, the teacher calls on you. And, BAM. You’re back in the zone.

That’s what personalization does. In school, little Johnny pays much more attention to Mrs. Stuffenburger when she is addressing him directly than when she is talking to the whole class. And in marketing, people are much more likely to respond to a campaign when it seems to be reaching out to them personally than when the message is less personal.

Valuable PURLs

In previous posts we’ve shared our enthusiasm for variable data printing and talked about how awesome it can be for your direct mail campaign response rate. But that’s not the only personalized marketing solution out there. We’ve got more fun tricks – like PURLs.

PURLs are “personalized uniform resource locators” – we prefer to think of them as “personalized URLs” so they don’t sound so scary. (In case you’re not sure, a URL is just a web address – the terms “URL” and “web address” work interchangeably.)

That’s right. Personalized web addresses – meaning that there’s a special web page designed for Johnny that’s different from the ones that have been designed for each of his classmates and different from the one that has been made for Mrs. Stuffenburger.

You Can Do That?

Totally. And we find that when our clients use PURLs, they end up with websites that yield more sales.

Yes, indeedy. We love to personalize things, and we love the results personalizing things gets for our clients. Whether you’re looking to personalize URLs, mailers, or clown fish squeeze toys, we’re up for the job.