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October 26, 2009

Designers Have More Fun

Category: Creativity, Marketing — Tags: , , — Sarah @ 5:55 am

We think marketing is the most fun you can have with your clothes on.  And we suspect this might be because marketing time is play time for us.

Think about it!  The whole idea of marketing is telling other people how GREAT your stuff is.  This is not a business for the serious and the somber.  This is a business for the enthusiastic, the eccentric, and the energetic.  And, for better or for worse, those words describe the personalities of the imPress staff.

So the approach to marketing at imPress is to play.  Play with different lettering.  Play with different layout.  Play with different word choice.  And, as often as possible, play with toy guns loaded with confetti.

And play with our customers.  Marketing is so much more fun with a buddy.  You know the details about your products, and we know how to make them seem oh so fun.  So you play with our ideas, and we play with yours.  Soon enough, the playing with ideas turns into playing with action figures or a beach ball.  And that’s fun for everyone.

But don’t worry, we play nice.  We like sharing.  We share our expertise.  We share our opinions.  We share our experience.  And we love it when our clients share things with us, too.  And we’ll give you some of our thoughts if you give us some of yours.

We know some of you might be a little nervous about this whole idea.  You might be wondering how we can do a great job with your marketing materials if we’re so busy being fun.  But let’s face it – we’re not here to remove your appendix.  We’re not here to design a safe space shuttle.  We’re here to make people like your company.  So we’re great at marketing because we’re fun.  And even though you might not want your surgeon to giggle while he works, it’s a good thing that we do.

Want to come play with us?

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