Right now, you are reading our blog on a computer screen.  So it stands to reason that you, like zillions of others, have internet access.

But there are actually people out there who still don’t.

And they aren’t even necessarily people who live in hollowed-out cacti in the middle of the Mojave Desert.  (Although those folks are likely to experience difficulty connecting to the web, too.)

We actually know an actual regular person over in Duanesburg who can’t get high-speed internet access in her home unless she is interested in paying the internet company thousands of dollars to run a wire out to her area of town, which, needless to say, she is not.

So although the world wide web is growing nonstop, there is still a segment of the population who can’t access it.  And then of course there’s another group that could access it but has no desire to do so.  And another group that goes online only occasionally at the local public library.  And another group that doesn’t know how to use a computer.

So, while your Facebook page and your website and other internet marketing are probably hooking you up with a lot of customers, if you put all your eggs in the internet basket, you are definitely going to miss some potential clients.

On the other hand, pretty much everyone gets postal mail.  Whether you inhabit a frosty igloo or dwell in a dark cave, there’s a daring mailman somewhere out there who ensures that your mail gets delivered.

So don’t overlook traditional paper postcards and brochures for marketing purposes.  Printed materials should actually be a key component of your marketing mix.  Successful companies have been mailing out coupons and advertisements for years because they really work.

Give it a whirl – send out a mailing and see what long lost internetless potential customers you can reach.