Category: Promotional Items — Tags: holiday promotional items, printed materials, promotional items, promotional products — dave @ 5:55 am
So now that Halloween is over, what fun things can you give to your clients? We’ve put together a collection of some inspirational ideas to get your brainstorm going.
For Thanksgiving, if you’ve not thought about sending out cards, it’s a wonderful way to stand out in your clients’ mind.
If you really want to imPress (pun intended), how about sending your favorite clients a Stainless Steel Carving Set?
Talk about starting a dinner conversation with your name and logo printed right on the knife case for everyone to see.
If you want to be a little more generic, you could also go for some fall-themed hot-beverage mugs.
For Hanukkah, how about a season’s greeting card?
If you want to stay top-of-mind with your clients throughout the year, how about a Jewish Heritage Executive Calendar as your Hanukkah gift to them?
Have your employees show their true company pride by hanging an ornament (featuring your logo) on their tree. Perhaps you have an office Christmas tree you’re looking to decorate, wouldn’t your company ornaments make a nice addition?
Depending on how much you’re looking to spend, you can give your clients some wonderful gift boxes full of yummy holiday treats.
And of course, there’s still plenty of time if you’d like holiday and/or Christmas cards. Many of them are customizable.
Are you looking to stand out? Let the promo product experts at imPress Printing help you make the best of your marketing dollars.
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Category: Design, Print — Tags: Print, printed materials, senses, smell — dave @ 7:04 am
Remember those scratch-and-sniff stickers from when you were a kid? That concept can really work for adults too, especially if used properly and combined with the right message.
Today we call that fragrance printing. It’s done by mixing chemicals into inks and/or paper coatings. And it really works. Whether you’re a perfume manufacturer or make cookies, you can give your customers a taste (figuratively) right out of their mailbox.
Have you considered if you’re reaching multiple senses in your printed material?
Visually, the colors you use will have a huge impact on how your message is perceived.
Here’s another chart, which also points out that different countries and cultures have some different meanings, connotations, etc. for colors.
Not all papers are the same
What kind of paper are you using? Nothing says cheap like a thin business card. At the same time, you don’t want paper for some items so thick it requires extra shipping.
Do you want a glossy finish or perhaps you want a more natural look? If you’re a non-profit raising money, you want to look organized but not like you’re spending thousands of dollars on some flashy mailer.
Have questions or need some help reaching your customers’ senses? Let the experts at imPress printing help!
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Category: Print — Tags: cards, printed materials, thanksgiving — dave @ 6:24 am
Nothing beats planning ahead. You get items done before they even make your to do list reducing stress and saving time.
With that said, have you ever thought about sending Thanksgiving holiday cards? If you have sent them, what was the reaction? It’s a growing trend partly fueled by companies wanting to beat the ‘traditional’ holiday craze.
Unlike the mid-December card mailing, Thanksgiving cards are more likely to be read and not lost in the shuffle.
If you’re in the business of standing out, this might be a great way to go.
You can still have the traditional holiday and happy new year wishes, but you frame it in a way that has a different punch.
Ready to try it out? Have imPress Printing help you choose and customize your company’s Thanksgiving cards this year.
Seriously, nothing beats avoiding that last-minute holiday card writing stress.
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Category: Print — Tags: green printing solutions, printed materials, recycled paper — dave @ 8:10 am
Whether you are an environmental group, just interested in being more environmentally friendly or somewhere in the middle, your printed material can and should reflect your intentions.
Unless you’ve used them before, you might be surprised how modern green printing techniques are.
Recycled papers are great for the environment, but these days when practically everyone is using them, it’s almost cliché.
Have you ever tried printing on hemp paper? How about sugar cane, bamboo, mango, banana or coffee? The paper is made by mixing the plants with post-consumer waste.
Now that you have fancy eco-friendly paper, what about the printing itself?
Soy inks, which are made from soybeans, have many advantages. First, they’re not made with petroleum like traditional inks. That makes your products even easier to recycle. They are also said to have more accurate colors.
Even the printing itself can be green. How about hiring a printer that runs off of solar power? imPress Printing can help you find a company that uses renewable energy sources.
And make sure you tell your customers what you’ve done on the printed materials.
Want to give your customers an additional incentive? How about offering a donation to an environmental group for each campaign response?
Remember, your green initiatives shouldn’t be limited to printing. Earlier this year, we told you about some green products to make your business stand out and show your green side.
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Category: Marketing, Print, Uncategorized — Tags: marketing materials, printed materials, QR Codes — dave @ 8:48 am
You’ve probably seen them on billboards, in magazines or on your mail — those little black-and-white bar-code-like squares.
QR, or quick response, codes are a perfect example of how traditional print is marrying with web development to keep businesses progressing (or at least make them seem like they’re part of this century).
For some of you, QR codes may be old news, but don’t worry if you’ve never heard of them before. That’s why we’re here! The principle is similar to the bar codes you find on your supermarket items (remember how much fun the self-scan can be?). This time, though, the scanner is your smartphone.
Here are some ideas (remember imPress can help you set your own QR code (they’re free) and add them to all your printed materials):
A sign can only say so much. Perhaps you’re selling a home. How much can you write on a flyer or brochure without making someone’s eyes cross? Use a QR code and those who want to know more will scan the code and learn everything they ever wanted from a related website.
Trade show with a punch. Add some pizzazz to your trade show table or booth. Instead of overwhelming potential clients, show them how savvy you are with a QR code. They see your awesome printed material and when they want to know more, they are sent directly to your awesome site! (You do have an awesome site, right? If not, check out IntelliSites Web Design.)
Promo items that jump off the table. If you want to be noticed, add a QR code to your promo item. Entice clients to see more or link them to a web page with a contest. The possibilities are endless. It’s a great conversation starter, too.
Grow your Facebook fan base. Looking to add more friends to your Facebook page? Instead of just saying you have a Facebook page, link your potential clients directly to your page. They’ve already taken the first step so they’re that much more likely to become a fan since they’re already on the page!
Want to try something but need some advice? Let imPress help!
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