Whether you are an environmental group, just interested in being more environmentally friendly or somewhere in the middle, your printed material can and should reflect your intentions.
Unless you’ve used them before, you might be surprised how modern green printing techniques are.
Recycled papers are great for the environment, but these days when practically everyone is using them, it’s almost cliché.
Have you ever tried printing on hemp paper? How about sugar cane, bamboo, mango, banana or coffee? The paper is made by mixing the plants with post-consumer waste.
Now that you have fancy eco-friendly paper, what about the printing itself?
Soy inks, which are made from soybeans, have many advantages. First, they’re not made with petroleum like traditional inks. That makes your products even easier to recycle. They are also said to have more accurate colors.
Even the printing itself can be green. How about hiring a printer that runs off of solar power? imPress Printing can help you find a company that uses renewable energy sources.
And make sure you tell your customers what you’ve done on the printed materials.
Want to give your customers an additional incentive? How about offering a donation to an environmental group for each campaign response?
Remember, your green initiatives shouldn’t be limited to printing. Earlier this year, we told you about some green products to make your business stand out and show your green side.
