If it’s cool with you, we’re going to start off with a little experiment today.

If you’re ready to play along, we need you to read the following list. Ready…go!

Goldfish

Tonsils

Winter

Goldfish

Door

Thermometer

Goldfish

Noise

Goldfish

Golf towel

Goldfish

Fork

Bologna

Goldfish

Spider

Goldfish

Stapler

Tree

Goldfish

Goldfish

Goldfish

Okay, without looking, name the first item from the list that comes to mind.

Was it “goldfish”?

We thought so. And if we could follow up with you tomorrow and ask you the same question, we’re 98% sure the only thing on the list you’d remember is “goldfish.” (And maybe “bologna” as well, if you’re particularly hungry.)

Repetition Makes It Stick

Our silly experiment is our attempt to remind you how important repetition can be in making people remember your business. It goes without saying that any advertising you do is better than no advertising at all. But sending the same people multiple mailers is definitely the way to go if you want to make a lasting impression.

That’s why we encourage our clients to think in terms of mini direct mail campaigns. We can develop a series of mailers that build off of one another and repeat your message to their recipients. That way, even when the first postcard has long since been recycled and turned into newsprint, you have more mailers up your sleeve to remind your targets that you’re still around and ready to do business.

To sum it up…

Repetition keeps your brand alive in your targets’ minds.

Repetition keeps your brand alive in your targets’ minds.

Repetition keeps your brand alive in your targets’ minds.

Repetition keeps your brand alive in your targets’ minds.

Goldfish.