Category: Design, Print — Tags: Print, printed materials, senses, smell — dave @ 7:04 am
Remember those scratch-and-sniff stickers from when you were a kid? That concept can really work for adults too, especially if used properly and combined with the right message.
Today we call that fragrance printing. It’s done by mixing chemicals into inks and/or paper coatings. And it really works. Whether you’re a perfume manufacturer or make cookies, you can give your customers a taste (figuratively) right out of their mailbox.
Have you considered if you’re reaching multiple senses in your printed material?
Visually, the colors you use will have a huge impact on how your message is perceived.
Here’s another chart, which also points out that different countries and cultures have some different meanings, connotations, etc. for colors.
Not all papers are the same
What kind of paper are you using? Nothing says cheap like a thin business card. At the same time, you don’t want paper for some items so thick it requires extra shipping.
Do you want a glossy finish or perhaps you want a more natural look? If you’re a non-profit raising money, you want to look organized but not like you’re spending thousands of dollars on some flashy mailer.
Have questions or need some help reaching your customers’ senses? Let the experts at imPress printing help!
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Category: Marketing, Promotional Items — Tags: Marketing, scent, smell — Sarah @ 9:52 am
Have you ever walked into a room, smelled the aroma there, and, just for a second, been transported back to some point in your memory? Like, one minute you are walking into a bakery, but then for a second you have this flashback to the time you walked into Aunt Genevieve’s kitchen when she was baking tasty blueberry pie?
(If not, don’t think we’re weird. It does happen to a lot of people, we promise!)
In fact, the sense of smell is linked to memory and nostalgia. And making use of this idea can add another dimension to your marketing efforts.
Scentalicious Marketing
According the the Scent Marketing Institute, an organization devoted to sharing information about using scent in the business world, using pleasing scents can put customers at ease and help them to better connect with products being sold.
We’re down with this idea at imPress and have experience providing companies with good-smelling promotional items. A couple of weeks ago we mentioned a recent project that involved developing a lunchbox of fun for our clients to send to their potential clients. What we didn’t mention in that post was that the lunchbox included good-smelling products designed to conjure up pleasant thoughts of New England. In particular, we included an apple-flavored Yankee Candle in hopes of bringing our recipients back to a happy apple-picking memory.
The Smell of Success
Most of your marketing materials appeal to your audience’s sense of sight, but why stop there? Don’t neglect your clients’ noses. The right smell at the right time can influence your prospects to make the decision you want them to make. And because using scent in marketing materials isn’t something that every consumer experiences every day, it can give your marketing campaign a little extra oomph that pushes you past the competition.
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