Mailing lists and adolescent boys have something in common.  At times, they tend to have questionable hygiene.

“Address hygiene” is a term used when talking about how up to date and correct a mailing list’s information is.  It may sound a little weird, but the term does make a lot of sense – many mailing lists are cluttered with incorrect addresses, and having such a mailing list definitely stinks.

Because people move so often, mailing lists become outdated really fast.  And this results in undeliverable mail, which is a waste of resources for everyone.

We’ve talked before about the importance of using mailing lists to send your message out through direct mail, but once you have a mailing list, how can you keep up its hygiene?

NCOAlink Fixes Mailing Lists That Stink

Your best bet for keeping a mailing list “clean” is to use computer software to run it through the NCOAlink system.  The NCOAlink checks mailing lists to make sure that none of the people on the list have officially changed their addresses with the US Postal Service.  And if you have people on your list who have made a change, NCOAlink provides you with their new addresses.

In order to access this database of new addresses, you have to use computer software.  The NCOAlink sells licenses so that companies can make their own such software, or businesses can purchase software that has already been developed by third parties.

Since both of those options require a hefty investment on your part, let us suggest a third option to access NCOAlink.  Let us do the work for you.  We’d be happy to connect your list with the NCOAlink and get your mailing list shiny and clean.

Of course, NCOAlink can’t do much about the hygiene of adolescent boys, so if you need to improve the hygiene of a stinky teenager in your life, we’re afraid you’re on your own.