Personal communication is key to generating more clients. What if you could talk to each of your customers, donors, and members on an individual, one-on-one basis? What would you say? With PURLs you can! A PURL (personalized URL) allows you to create a customized experience on the web for your target audience. You can combine PURLs with your direct mail or email marketing tactics to reach your clients directly. By speaking to your audience in a direct and personalized way, you will be able to convert more of your campaign recipients into valuable clients.